Many lures come and go, but the Rapala Original Floating Lure has withstood the test of time.  As popular today as it was back when it started the whole Rapala revolution, you just can't argue with success.  It can be fished a variety of ways, from being twitched on the top to a shallow runner or weighted to get down deep.  You can even bounce it off the bottom with a 3-way swivel or a bottom bouncer rig.  No matter which presentation you prefer, you can be assured it will have the staple Rapala wounded minnow action that makes fish strike!  Made from balsa wood and finished with VMC nickel black hooks, this bait is hand tuned and tank tested so you'll get renowned action straight from the box.  original Floating Rapala.